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Baboon is a online food delivery marketplace that enables users to order online at local restaurants through website or mobile application. Customers register their phone number on the site, and through on line ordering they hunt for the right restaurant and the favourite menu.

1.The clients make the online order

2.The restaurants receive, accepts and prepare the clients order

3.Order delivery from the restaurant to your home

Baboon is an Albanian mobile application and has partnered with the best restaurants in Tirana.

Some founders would be satisfied with helping thoundans of people with easier access to eat & drink. But Baboon co-founders have bolder ambitions; their sights are on transforming the relationship we have with food & beverage forever.

At the center of that transformation is the client who the 6-month-old company has been putting first since Day 1.

Today, Baboon helps thousands of Albanian find the restaurant near, book dinner instantly. It is also loved by restaurant owners enabling them to spend less on administration and more resources on giving care and bringing on new client.

But the Baboon team has a bigger vision…how can they use their scale to do more? What if Baboon helps clients connect across the fragmented landscape and becomes a trusted center of eating food? The digital heart of the client experience.


The new face of Baboon looks the way healthcare should friendly, simple, and most of all, reflective of clients and real life.

Xhulio Selenica, CMO, Baboon

Fit for the future
We love their ambition. But we knew their current brand experience was not up to this new task.

Baboon’s promise is to, give freedom to the client. To help Baboon deliver on that promise we would have to design from the client’s perspective. This would be fundamentally different than Food&Beverage world beset by complexity, bureaucracy and analog legacy systems. At a very simple level, we needed to design a system that had empathy for the client and that would respond to their needs and preferences.



Seriously lovable.
Out went an old desktop-focused experience led by cartoon-like characters and a user flow only focused on efficient bookings. In its place: a responsive mobile-first experience.



Graphically the design is a world away from Food Delivery norms. Taken together, the visual elements create a strong impression that Baboon is fundamentally designed around clients needs something very different to a typical Food Delivery experience.





Operating as one
By working in an agile way with Baboon’s head of marketing and design, we’ve helped Baboon to create a new brand experience that is caring, smart and simple. It was a collaborative and iterative process with frequent sessions between Engal and Baboon’s UX and marketing teams. Everyone played with the system and tested it out in different use cases. Critically, it was put in the hands of real clients early on and it was they who ultimately chose the most radical solution. Quick feedback loops between Engal, Baboon and end users made for swift improvements.


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